CROWN PAINTS - Green Apple Award For Crown Paints’
Crown Paints has secured a coveted Green Apple award for its pioneering approach
Representatives from the UK manufacturer travelled to the House of Commons to
receive the award, which recognises the introduction of a sustainable revolution
across the business.
The Green Apple award has been achieved following Crown Paints announcement
earlier this year that it had developed a blueprint to cut its carbon output,
following the introduction of ground-breaking technology.
In February, the company revealed its ‘portfolio footprinting’ tracker
measurement system, launched at Ecobuild 2011, which charts the carbon footprint
of every product Crown Paints makes, including the specification brands of Crown
Trade, Sandtex Trade and Sadolin.
The system – developed with sustainability consultants Best Foot Forward –
represented an industry first and now provides a clear and defined benchmark for
the company to reduce its impact across all aspects of the business.
Featuring analysis including the impact up and down the supply chain, the
software is producing sound data, which is being used by Crown Paints as a
catalyst to drive down its own greenhouse gas emissions.
With the figure set to reduce by 10 per cent by 2015 – and 25 per cent by 2020 –
the process delivers a clearly defined and transparent call to action across the
These two new targets are in addition to the company’s existing Earthbalance
sustainability targets of zero waste to landfill by December 2012.
Vernon Kinrade, Crown Paints’ Specification Sector Support Manager, said: “We
are delighted our work to date has already been recognised with the Green Apple
“Through our Earthbalance sustainability programme, we worked to reduce
environmental impact across the board and our efforts over the last couple of
years have already provided real and measurable improvements.
“However, the launch of the footprint tracker has given us an even greater
focus, which is starting to drive a carbon revolution across our business.
“We are making decisions from an informed perspective, based on science, which
in turn is enabling us to take the right action to reduce our carbon footprint.
“New standards in sustainable best practice are being delivered - without any
impact on quality, and this gives a strong statement about the direction we are
taking as a company.
“Our approach is not just to make one or two ‘green’ products. We want to be
sustainability leaders and that is not about filling a market niche, it’s about
changing the way we do business.
“We pride ourselves on the performance of our paints. Specifiers and contractors
benefit from the supply of UK-produced, high quality, time proven paints, which
carry more than 200 years’ experience in every can.
“It is our duty to continue to develop paints and varnishes that deliver a
premium level of protection and durability, extending the life of the substrate
and reducing the time needed between reapplication.
”Ultimately our approach to sustainability means this is being achieved with a
holistic approach to carbon reduction and no impact on product quality.”
The Green Apple Awards are organised by The Green Organisation, an independent
group dedicated to promoting the positive side of environmental endeavour.
Crown Paints has produced a series of podcasts, including one recorded at
Ecobuild, offering an insight into the company’s carbon revolution at http://itunes.apple.com/gb/podcast/crown-paints/id417711705.
Find out more about Crown Paints by contacting the customer relations team by
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Arundel Jones Associates Ltd
Business Park, Linton Hill, Maidstone, Kent ME17 4AL
Tel : 01622 745333
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