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ARTEMIDE GB - A Tribute To Light

The future of light at the focus of the new Artemide campaign

"A strongly future-oriented tribute to light": this is how Ernesto Gismondi describes the ad concept of the new international campaign of Artemide.

Ernesto Gismondi, founder and President of the Company whose brand epitomizes design and quality of light, has asked Elliott Erwitt, a renowned photographer and friend, to develop this vision. For some time Erwitt has been a great travel companion in the beautiful adventure of Artemide, and has expressed the most significant steps of the brand's cultural development ever since the launch of its "The Human Light" philosophy. Together, Gismondi and Erwitt have decided to represent the lights of Artemide beyond their functional purpose - illuminating - to describe them as the materialization of the future-oriented look of the renowned designers who have created them in co-operation.


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