Subscribe to newsletter

Submit Article


Editors Note: Legrand provide:

  • Cable trunking

  • Cable management

  • Electrical trunking

  • Power distribution


Advertise Here

Request Quote

CPD Seminar


Advertise Job

Advertise Job

Terms & Conditions

Terms & Conditions

Contact Building Design

Contact Building Design

e-mail Building Design

e-mail Building Design


- Building Design - Services & Construction Products Index

Request Information

Links Page



LEGRAND Scoops Electrical Industry Award

Legrand has crowned the hugely successful launch of its Salamandre trunking by winning the best Marketing Campaign of the Year award at the Electrical Industry Awards, which were held at the Royal Garden Hotel, London on October 20th, 2011.

The award winning campaign, which launched the innovative new trunking during the first quarter of 2011, combined advertising, social media, a dedicated micro site and a UK-wide road show that took the product direct to contractors and was aimed at finding the UK’s fastest fitter. All of this was backed up by a PR campaign that generated over 100 pieces of coverage with an advertising value equivalent (AVE) in excess of £137,000.

Nigel Leaver, lead marketing manager for Legrand’s cable management division, said: “When we were preparing to launch the new trunking we knew we had a truly stand out product on our hands and as such we wanted a marketing campaign that really did differentiate it from anything else on the market.”

This was certainly achieved. The Pit Stop road show saw thousands of contractors and installers across the UK and Ireland get to grips with the new product and then follow the competition element of the campaign across both Facebook and YouTube. Meanwhile, the key benefits of the product were talked about in great detail in the electrical press following an Editor’s Challenge day held in January.

Mark Evans, marketing director of Legrand in the UK, added: “We are the world leader in cable management and this kind of product and the marketing campaign that launched it demonstrates why – we are innovators with an ability to make people take notice.”

The success of the Salamandre marketing campaign wasn’t only agreed upon by the Award’s judging panel, sales of the product have to date far exceeded even the most optimistic predictions.

Rodney Jack, editor of Electrical Times, said: “This year's awards attracted many high calibre entries across all categories. We congratulate the award winners and commend all finalists for their innovation, ingenuity and important contributions to the success of the electrical industry."

For additional information on Legrand’s Salamandre trunking please email below:

Advanced Air Fan coil units Natural ventilation Natural ventilation systems News 191011

AmbiRad Heating systems radiant heaters Commercial heating Air curtains News 181011

Bilco Access doors Smoke vents Floor access Floor doors News 211011

Building Simulation Thermographic surveys Thermal imaging Energy management Building simulation News 171011

Carrier Heat pumps Air conditioning Commercial refrigeration Ventilation systems News 181011

Celotex Thermal insulation Roof insulation Wall insulation Floor insulation News 171011

Charter Specialist Security Security shutters Door shutters Window shutters Roller shutters News 191011

Dimplex PV panels Solar panels Photovoltaic panels Solar energy News 181011

Dimplex Solar PV Solar panels Solar heating Solar energy News 171011

Eaton Electrical products Electrical distribution Power management Hydraulic equipment News 211011

Eaton-Williams Air conditioning Air conditioning units Air handling units News 191011

Eurocare Showers Shower cubicles Shower trays Shower doors Shower screens News 181011

Formica Group Formica laminate Formica sheets Laminate sheets Formica worktops News 171011

Glidden Trade Trade paint Glidden paint Vinyl paint Matt paint News 171011

Hitachi Air conditioning Domestic heating Control systems Heat pumps News 171011

JS Humidifiers Steam humidifiers Air curtains Evaporative humidifiers Humidification systems News 201011

Kawneer Curtain walling Architectural aluminium systems Commercial entrance doors News 181011

Krannich Solar Solar panels Solar power Photovoltaic panels Solar heating News 171011

Levolux Solar shading Timber fins Ventilation louvres Solar shade News 181011

Longden Timber doors Door hardware Door sets Commercial doors News 191011

Marley Eternit Exterior wall cladding Fibre cement cladding Wall cladding News 171011

Prysmian Power cable Armoured power cable Fire resistant cable News 171011

Redland Slate tiles Roof tiles Roofing sheets Clay tiles News 171011

Sandtoft Roof tiles Clay tiles Slate tiles Roof slate News 201011

Sandtoft Solar panels Solar systems Roof tiles Slate tiles News 171011

Schueco Steel door Door systems Facade systems Steel facade News 211011

Socomec Uninterruptible power supplies UPS systems Critical power systems News 171011

Steadmans Wall panels Insulated panels Cladding panels Roof panels News 171011

The Safety Letterbox Co Letter boxes Letter flaps Mail boxes Mailing systems News 171011

Transdek Loading bay equipment Goods lifts Mezzanine floor lifts News 201011

Tyco Raychem Frost protection Pipe protection Trace heating Thermal controls News 191011

Unigro Research facilities Environment chambers Glass houses Controlled environments News 201011

UPS Ltd Uninterruptible power supply UPS systems Standby power systems News 201011

Ventrolla Timber windows Casement windows Sash windows Timber doors News 171011

Weatherite Building Services Kitchen ventilation Ventilated ceilings Commercial ventilation Ventilation systems News 181011

News Categories:
Cable trunking Cable management Electrical trunking Power distribution

Arundel Jones Associates Ltd
Hill Farm Business Park, Linton Hill, Maidstone, Kent ME17 4AL
Tel : 01622 745333

See also:

| BuildingDesign Directory | BuildingDesign Tenders |

|BuildingDesign News Archives | 2006 | 2007 | 2008 | 2009

| BuildingDesign Recruitment | AJA Part Time Jobs Board |

© 2010 copyright all rights reserved Registered in England and Wales No. 07334149