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  • Water management systems

  • Green roofs

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HUNTSMAN Launches Website To Promote VYDRO® Substrate

Huntsman Polyurethanes is pleased to announce the launch of www.thevydroeffect.com - a new website dedicated to its innovative smart water management system.

VYDRO® substrate is a unique hydrophilic material that has been designed as a highly effective planting medium for green roofs and living walls. Capable of storing up to 30 times its own weight in water, and offering weight savings of up to 70% compared to standard systems, VYDRO® substrate is proven to function where other materials fail.

With breakthrough water management capabilities, and the ability to rehydrate over multiple growing cycles, VYDRO® substrate enables the creation of green roofs in locations where they were previously ruled out, including hot, dry climates and properties where weight and structural strength are a critical factor – for example older buildings.

To support the launch of VYDRO® substrate, Huntsman has developed a website that includes a series of videos to help bring the VYDRO® substrate story to life. These illustrate Huntsman’s commitment to sustainability and set the VYDRO® substrate product development process in the context of global megatrends and major environmental issues. An in-depth report exploring the growing phenomenon of green roofs has also been produced in conjunction with Livia Tirone – a Portuguese city planner.

Anthony Dent, Global VYDRO® Business Manager at Huntsman Polyurethanes, said: “With the world's finite water supplies under severe pressure, there is a need to create new solutions that can help manage water more intelligently. This realization led us to develop VYDRO® substrate, a completely new type of lightweight material for growing plants. Outperforming conventional planting materials, VYDRO® substrate offers unlimited potential to bring the benefits of smart water management to new markets and billions of people worldwide – helping to create a more sustainable future for our planet, people and precious resources.”

For more information about our VYDRO® products, please email below:

E-mail Huntsman

 


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