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TWYFORD BATHROOMS Launches Moda Rimfree™ - A Revolutionary New Rimless WC At 100% Design 2011

Twyford Bathrooms, the UK bathroom company will mark their debut at 100% Design (22 – 25th September at Earls Court Exhibition Centre) with the UK’s first truly rimless WC developed for the home - the Moda Rimfree™. This is one of the most notable landmarks in the evolution of WC design since Thomas Twyford invented the Unitas; the first flush down toilet in 1883.

To showcase this groundbreaking new design Twyford Bathrooms has partnered with emerging architectural practice Dallas Pierce Quintero to create an installation that demonstrates to dazzling effect what makes the Moda Rimfree™ WC such a step change in toilet design.

Traditionally, water is jetted around the bowl of a WC and channelled by an overlapping ceramic boxed or hidden rim. While this design has always provided a perfectly good flush, the impossibility of cleaning beneath the rim has potentially provided a place where germs could lurk.

With the Moda Rimfree™, there is no need for a rim because of a uniquely engineered water distribution system. The result of years of careful engineering by ‘Twyford Bathrooms’ in-house design team, the Rimfree™ design efficiently removes all waste as effectively as a traditional toilet. The self draining jets at the back of the bowl release water which flows entirely round the inside of the pan, and with no hidden rim there is simply nowhere for the germs to hide. This makes the pan ultra-hygienic, and easy to clean and sets new standards for toilet hygiene.

Following extensive research to produce a rimless WC for the health sector, where cleanliness is paramount, Twyford Bathrooms re-engineered their hospital-grade and HTM64 approved rimless Sola WC to make a stylish, version for the home that looks as good as it functions. The result is the Moda Rimfree™, the UK’s first rimless WC available for use in the domestic market.

Visually, because there is no rim, there is no shadow cast, which gives a shinier, brighter looking bowl.

The Rimfree™ design sits as a WC option within the popular Moda collection, adding a revolutionary new product to this contemporary bathroom range.

The innovative Moda Rimfree™ WC also features Twyford's Flushwise® 4/2.6 litre dual flush technology, which ensures that precious potable water is not needlessly wasted. The combination of attributes makes the Moda Rimfree the perfect choice for architects and designers who wish to ensure their bathroom schemes look as slick as possible, while meeting the consumer’s demand for cleanliness at home and saving water.

Emerging architectural practice Dallas Pierce Quintero where selected to partner with Twyford Bathrooms because of their innovative exhibition and installation work responding to a variety of challenges in locations from London to Warsaw. Recent commissions have included one hundred pieces of furniture for Dazed and Confused magazine and a temporary garden in Warsaw for the Museum of Modern Art.

“We believe the Moda Rimfree™ is the most significant innovation in the domestic bathroom market since the introduction of the dual press-button flush. This innovation will go a long way to enhancing architects’ and designers’ schemes through its clean, green and stylish credentials,” said Mark Winfield, Marketing Manager, “We wanted to demonstrate this by working closely with an architectural practice that we believe can communicate this exciting milestone. Come and visit us at 100% Design and experience a new kind of clean”.

Trust Twyford, with over 160 years’ experience in bathroom innovation, to reinvent the conventional design of the toilet. Moda Rimfree™ boasts excellent design and contemporary styling, but more importantly it has set new standards of hygiene and water efficiency in the bathroom industry, and has set a new benchmark for toilet design the world over.

The Twyford Bathrooms installation at 100% Design is located on Stand C60 at Earls Court. The Moda Rimfree™ will be available from all good Bathroom Retailers and Builders’ Merchants from January 2012.

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