Ideal Standard International, the
leading bathroom solutions provider, today launched Strada, a new
collection of slick ceramics and contemporary furniture, an
expansion of the popular Connect collection, IOM, a comprehensive
range of modern accessories and SoftMood, a luxurious furniture and
accessories collection under its flagship brand Ideal Standard.
These collections have been created in line with its brand ethos
“Inspired by Real Life”, reflecting a deep understanding of the
personal and intimate role the bathroom plays.
The bathroom has long moved from being a mere functional space to a real living area in the house. People are spending more time in their bathroom, whether it be for grooming, pampering or simply to relax. In parallel, furniture and accessories are playing an increasingly key role when selecting bathroom products with people seeking to maximise and customise their bathroom space, whether for practical storage reasons or sheer aesthetics and comfort. Bathroom furniture has become a real driver for the style of the entire bathroom. Many consumers will now choose their shower, bath tub and sinks to match their choice of furniture rather than the other way around.
Room for everything
Having a well-organised room with good storage space and clever features is essential, especially for those with limited space. Ideal Standard’s innovative furniture and accessories offer exceptional drawer capacity, interior organisers and space-saving siphons. With different styles and price ranges, Ideal Standard offers furniture and accessories that will match everyone’s budget and taste.
Directed by the ever-changing needs, tastes and desires of consumers and designed for indulgence, refreshing, or everyday functionality, each part of the bathroom is set to make bathroom time quality time. “Furniture & accessories is an important area for Ideal Standard as this is becoming one of the key elements in a consumer’s buying process and enables us to offer a total bathroom solution. Market research tells us for example that ceramics pedestals are often replaced by storage solutions, and therefore the choice of furniture becomes as important as the choice of other bathroom products such as ceramics and taps. Our wide range of furniture and accessories is designed to help consumers personalise their bathroom as well as offer practical space saving coupled with highly attractive design,” said David Hamill, Chairman Ideal Standard International.
Ideal Standard’s furniture and accessories collections can be perfectly integrated with the different ranges of ceramics to assemble the perfect total bathroom that suits each individual taste.
Ideal Standard Strada – shaped for modern living
With its square-edged look and high-fashion feel, Ideal Standard Strada is the ultimate modern bathroom collection. This complete range of slick ceramics and stylish furniture brings a pure contemporary edge to the entire bathroom. Superb minimalist shapes are matched with top-quality materials to ensure total enjoyment in the bathroom.
Ideal Standard Strada’s design creates a unified bathroom atmosphere. Furniture and ceramics have been conceived to perfectly complement each other, for a unique ‘high-fashion’ feel with a directional but classic look that won’t date. A wide range of sizes and installation options are available to help create just the right bathroom experience. The collection is available in stylish white or dark grey finishes and features smooth, sophisticated handles.
Every design aspect has been highly considered to create intelligent, easy-to use features which not only look good but provide exceptional everyday comfort. All washbasins offer high water capacity and extensive surface. Drawers and cupboards offer excellent storage space and soft-closing for added safety and peace and quiet. The mirrors are compatible with the different furniture and washbasin sizes according to individual taste and needs. Ideal Standard Strada furniture is delivered fully assembled including all worktops and handles – making it easy, quick and safe to set up. This collection will offer the design, durability and comfort to last a lifetime.
Highly popular Ideal Standard Connect
Ideal Standard Connect is a menu-style total bathroom collection, created by award-winning designer Robin Levien. This very popular collection is now further expanded with new, smart storage options. These new options are specifically designed to create additional space in the bathroom and include towel rails in four different sizes, a glass tumbler, a lotion dispenser, a grab rail as well as soap holders. The range’s rounded design offers a clean and modern look. The beauty of the Ideal Standard Connect range is its flexibility and individuality; it offers consumers a seamless, high-end look at a mid-market price tag.
Ideal Standard IOM: easy and coordinated accessories
The Ideal Standard IOM collection is so comprehensive one could accessorise every corner of the bathroom in one go. This affordable accessories collection has more than 30 models and includes an extensive range including tissue boxes to towel rails in different styles, sizes and shapes for each item. Ideal Standard IOM’s design and scope of choice bring easy and coordinated harmony to any bathroom.
Ideal Standard SoftMood: experience luxury details
For a luxurious experience, Ideal Standard has developed the SoftMood collection of furniture and accessories. This range is the second generation of the smooth-edged designer furniture and accessories, first created in 2005. The furniture collection includes various models of washbasin cabinets, drawers and cupboards available in six colours and four wooden finishes. The furniture can be perfectly integrated with the SoftMood bathroom accessories, which feature frosted glass, chrome finish and inviting shapes to bring true enjoyment to the bathroom. Ideal Standard SoftMood will add that luxurious touch to help make every moment in the bathroom count.
Ideal Standard Strada and Connect are available across Europe. The IOM range will be available as of April and SoftMood will be introduced in September.
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