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IDEAL STANDARD Expands Total Showering Solutions Portfolio

New innovative collections to match any style or personal need in the bathroom

ISH 2011, FRANKFURT, GERMANY - Ideal Standard International, the leading bathroom solutions provider, today launched a new range of total showering solutions under its flagship brand Ideal Standard. These collections have been created in line with its brand ethos “Inspired by Real Life”, reflecting a deep understanding of the personal and intimate role the bathroom plays.

With a complete range of shower enclosures, including new ultra modern, super flat shower heads and trays, Ideal Standard offers the perfect showering experience in terms of water savings, safety, space and design. Whether for a family home or a luxury hotel suite and regardless of style, size, shape or budget, Ideal Standard offers a showering solution for everyone that can easily integrate consumers’ different needs and styles to create the ideal bathroom. The latest innovations on show at ISH are the perfect ingredients to create a total showering solution.

“As leaders in design, Ideal Standard showering solutions bring the latest technology, the most up-to-date innovations and the highest quality materials to every bathroom. Durable, long-lasting, simple to install, easy to maintain, practical and comfortable to use, every aspect of the shower experience has been thoroughly researched resulting in more dynamic shapes, taller walls, stronger glass, and hand sprays that are not only highly attractive but more efficient and pleasurable”, said David Hamill, Chairman Ideal Standard International.

Stylish and super flat Idealrain offers maximised spray with minimum water use
Created by award winning design house Artefakt, the Idealrain collection features the flattest shower heads ever developed. This unique design has just won an honourable mention at the prestigious Red Dot Design award. The flat design was not only created with beauty in mind but also for improved functionality. The ultra thin shower head provides a larger spray surface area and the addition of extra water nozzles at the extreme rim of the shower heads offer an improved flow of water for an exhilarating experience. In addition to its sleek and modern design, it also provides users with a better showering experience and the opportunity to reduce water consumption.

Following Ideal Standard’s constant search to improve its products in terms of eco-friendliness and water savings, Idealrain has been fitted with a flow-restrictor. This cuts the amount of water used in high-pressure systems from a typical 12 litres to 8 litres – saving money and caring for the environment without compromising on performance. The showering experience is also maximised on low pressure systems, thanks to the extra water nozzles on the larger spray surface.

Idealrain offers the choice of three spray patterns: Saturate, Invigorate and Concentrate. The flexible rubber nozzles are easy to clean, and a small ergonomic fin on the spray plate enables an easy swap between the 3 spray modes. Idealrain includes a range of four hand sprays, six shower kits, three shower sets and three overhead rain showers all with a superior flow rate and great style.

Ideal Standard Kubo offers a minimalist style and highly durable design
Ideal Standard Kubo has been developed specifically for consumers looking for affordable design, excellent functionality and high quality. It features a range of 6mm thick glass enclosures with stylish bright silver aluminium profiles, offering a minimalist, modern look. Ideal Standard Kubo includes several features to simplify installation such as doors which can be fitted either to the left or right, side panels and a horizontal adjustment which ensures a perfect installation. The sliding doors are fitted with double ball-bearing wheels which offer best-in-class sliding movement, that won’t cause any jarring. The enclosures feature toughened safety glass available in two finishes: clear or satin. Ideal Standard Kubo enclosures are durable as well as easy and flexible to install, great to use and simple to maintain.

Ideal Standard Tonic enclosures - a touch of luxury
The latest Ideal Standard Tonic shower enclosures are designed with luxury in mind. Made from tempered 8mm thick glass, these enclosures provide a safe, solid space for the shower, with a beautiful and harmonious design. Ideal Standard Tonic’s frameless structure combined with a bright silver finish creates a clean and luxurious look for the bathroom providing a feeling of openness when in the shower. The range can be installed on different kinds of shower trays or in a wet-room installation to give any bathroom that exclusive look.

IdealClean finish can be added to the glass structures, making it especially easy to clean and stay clean for longer. Ideal Standard Tonic is a total bathroom solution with a simple, clean design; the collection is highly versatile and appealing to a wide range of tastes and requirements.

Ideal Standard Ultra Flat shower trays creating a sense of space in the bathroom
The new Ideal Standard Ultra Flat shower trays, also created by design house Artefakt, are a mere 4cm high, enabling entrance to the shower at virtually the same level as the floor and so creating a feeling of space in the bathroom. Thanks to their sleek, low profile, the Ideal Standard Ultra Flat trays bring a modern and minimalist design to a showering space or bathroom. Ultra Flat has been fitted with Ideal Grip, a water-based coating to dramatically reduce the risk of slipping when using the shower, thus increasing safety in the bathroom for young and old people. Ultra Flat is available in different sizes and shapes: rectangular, quadrant, pentagon or squared – so that it can be perfectly integrated in any bathroom. The shower trays can be fitted perfectly with the Ideal Standard Tonic or Kubo range; and combined with Idealrain shower solutions to create the perfect showering experience for everyone.

Idealrain and Ultra Flat are currently available across Europe; Kubo and Tonic enclosures will be available as of April and June respectively across Europe.

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News Categories:
Bathroom range Shower enclosures Bathroom designs Bathroom taps

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