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DULUX TRADE - ICI PAINTS AKZONOBEL Unveils Market Leading Sustainability Solutions At Ecobuild 2011

ICI Paints AkzoNobel, the world's leading decorative paints and performance coatings company, unveiled its latest sustainable product and service developments at Ecobuild (1-3 March 2011) alongside more than 1,300 exhibitors. These included paints with lower embodied carbon and a ground-breaking sustainability programme for painting contractors that are members of the Dulux Trade Contract Partnership.

As the world’s largest event for sustainable design, construction and the built environment and with around 40,000 visitors, Ecobuild provided the perfect platform to exhibit the company’s latest innovative products and services. One of these developments is a new formulation of Dulux Trade Vinyl Matt White, which combines 15 per cent lower embodied carbon and the use of 20 per cent less water during the production process, with improved all round performance.

Visitors were also introduced to the pioneering Dulux Trade Contract Partnership sustainability initiative, Step Towards Greener. As part of the programme, Dulux Trade works with its Contract Partner members to develop company specific policies that embed sustainability throughout their operations, and ultimately, reduce the impact of commercial decorating.

John Staunton, Commercial Marketing Manager at Dulux Trade explains: “As an organisation that’s committed to sustainability, we want to work with our suppliers and customers to minimise the effects of painting and decorating. As a result, we’ve developed this industry leading programme.”

Step Towards Greener was developed in conjunction with Forum for the Future, the independent, non-profit organisation with a mission to promote sustainable development.

John continued: “The new programme was extremely well received at the show, and we’re looking forward to working with our Dulux Trade Contract Partners to help them on the journey to making their businesses more sustainable.”

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