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IDEAL STANDARD Launches New Playa Range

Ideal Standard, a leading provider of innovative and design-driven bathroom solutions, today launches its new bathroom collection Playa, created by award-winning design house, ArteFakt. The Playa collection offers a linear design while conceptually remaining distinctly contemporary. Wide surfaces and straight angles deliver a comfortable relaxing bathroom experience, without compromising on style and design.

The Playa range comprises of five different basin options, full and semi pedestal options as well as three WC options plus bidet, all of which come with a lifetime guarantee.

ArteFakt’s design characteristic for this new range balances a mix of round and rectangular shapes. The form of the inner basin blends softly towards the front edge meaning that the contour and inner basin shape converge to create the distinction.

The Concept Furniture collection has been expanded to be compatible with Playa along with the Studio and Alto collections, making it the perfect accompaniment to each of these major Ideal Standard ranges.

Achim Pohl, ArteFakt comments “The Playa collection has a very characteristic design line that really stands out. We consciously create a balance between familiar trend shapes and innovative elements. Thanks to this approach, the collection blends well with the contemporary bathroom styles while emphasising a young and modern character”.

Key features:
5 different basins: 55 & 50cm pedestal, 45cm handrinse, 55cm semi-countertop & 55cm countertop. All available in 1 or 2 tap holes except the countertop which has only 1 tap hole option
Full pedestal, semi-pedestal (large), semi-pedestal (small)
WC options: close coupled, back-to-wall, wall hung. All flush at 6/4 litres and 4/2.6 litres
Bidet options: Floor standing, 1 tap hole
Standard and slow close toilet seat option
Furniture options: Concept Playa additions – 600mm semi-countertop basin unit, 600mm WC unit, Playa collar worktops for use with 50cm & 55cm basins in 600mm unit

The Playa range is available across the UK from March 2011.

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News Categories:
Bathroom designs Bathroom suites Bathroom accessories Bathroom basins

Arundel Jones Associates Ltd
Hill Farm Business Park, Linton Hill, Maidstone, Kent ME17 4AL
Tel : 01622 745333

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