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IDEAL STANDARD Exhibits Its Top 100 Water Saving Products At Ecobuild

Ideal Standard, a leading provider of innovative and design-driven bathroom solutions, will return to Ecobuild, the world’s biggest event dedicated to sustainable design, construction and the built environment, on Tuesday 1st March. Ideal Standard will present its top 100 water saving products, which highlight the company’s commitment to water efficiency. With a stand measuring 96 square metres, Ideal Standard’s presence will be three times that of the one at Ecobuild 2010.

Two Ideal Standard display areas will feature at the Ecobuild show, including a domestic and commercial area on stand on S320. The domestic area will feature Ideal Standard’s key water saving products such as the Concept suite, with the water saving bath and the Synergy shower enclosure.

The commercial area will present Armitage Shanks’ water saving products, including the Leadenhall basin, the Contour 21 wall hung WC and a waterless urinal.

Tony Rheinberg, Marketing Manager at Ideal Standard, comments: “There is a lot of water wasted in the bathroom. In the UK, we estimate there are still around 11 million WCs that flush on more than six litres of water - some use as much as 11 litres. This needs to change. We’re taking action by manufacturing more products than anyone else in the market that are designed to save water. Our new toilets can now flush with as little as 4 litres for a long flush or 2.6 litres for a short one”.

Last year, Ideal Standard pledged to add 100 more products to the Bathroom Manufacturers Association’s (BMA) water efficient labelling scheme. This year Ideal Standard returns with the launch of a new brochure featuring its top 100 water saving products.

Ideal Standard has the largest range of water saving products in the industry with over 270 products on the Bathroom Manufacturer Association’s (BMA) water efficient labelling scheme, designed to help consumers identify water efficient products. The scheme gives consumers a variety of choice and price ranges.

Ideal Standard stand details: (S320)

Ecobuild takes place on Tuesday 1 – 3 March 2011 at ExCeL London

Opening hours:
Tuesday 1 March 10.00 – 17.00
Wednesday 2 March 10.00 – 18.00
Thursday 3 March 10.00 – 16.00

E-mail Ideal Standard

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Tel : 01622 745333

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