Subscribe to newsletter

Submit Article

 



Editors Note: ICI Paints AkzoNobel provide:

  • Trade paint

  • Dulux paint

  • Matt paint

  • Gloss paint

Home

Advertise Here

Request Quote

CPD Seminar

 

Advertise Job

Advertise Job

Terms & Conditions

Terms & Conditions

Contact Building Design

Contact Building Design

e-mail Building Design

e-mail Building Design

 

- Building Design - Services & Construction Products Index

Request Information

Links Page

 


 

ICI PAINTS AKZONOBEL - PPG Settles Advertising Claim Brought By ICI

ICI Paints AkzoNobel has announced that it has reached an out of court resolution of the High Court claim it brought against PPG Industries in relation to its Johnstone’s Trade ‘No. 1’ campaign.

The advertising, part of its wider Best by Test campaign, drew direct comparisons between products within the Dulux Trade portfolio and those from PPG’S Johnstone’s Trade range, and was challenged by ICI Paints AkzoNobel’s legal team in relation to the claims made.

Guy Williams, Managing Director, UK & Ireland, Decorative Paints, confirmed: “In the circumstances, we felt we had no option other than to bring proceedings to protect the Dulux Trade brand. This settlement means that ICI Paints AkzoNobel has achieved all its objectives – specifically that PPG has agreed to stop the advertising in question and to make no further improper use of our slogans or paint tin liveries.

“PPG has also dropped its counterclaim, and agreed to change its comparative advertising going forward and to ensure that the claims it makes comply with relevant advertising rules.”

ICI Paints AkzoNobel believed the campaign to be misleading and otherwise non-compliant with the rules governing comparative advertising, and so launched legal action in February 2010. Specifically, it was ICI Paints AkzoNobel’s case that PPG’s advertising wrongly implied that Johnstone’s paints were generally superior to those in the Dulux Trade range. ICI Paints AkzoNobel also believed that the advertisements did not make it sufficiently clear the type of paints which were the subject of the comparison, that the comparison failed to take account of relevant and material factors, and that PPG denigrated the Dulux Trade trademark and slogans. PPG denied the claim.

E-mail ICI Paints Akzonobel


Ancon Building Products Ecobuild 2011 News 100111

Andrews Water Heaters Condensing Water Heaters News 120111

Ardex Screed Floor The Savoy Hotel News 130111

Besam Automatic Internal Doors Talbot School News 140111

Emerson Chloride 80 Net UPS System News 140111

Honeywell Building Group Water Control Valves News 12011

JS Air Curtains Zen Air Curtains Manzil Banqueting Hall News 140111

Marshall MT32 Prefabricated Modular Wiring System News 100111

Monodraught Windcatchers Ark Academy Wembley News 140111

Potterton Eurocondense Two 250kW Boilers Birmingham News 140111

Raychem Heating And Frost Protection Systems News 120111

Spiraz Sarco Steam System Training Scheme News 140111

Steadmans Meta Slate For Skipton School News 130111

UPS Launches New Powerwave 500TP News 130111

News Categories:
Trade paint Dulux paint Matt paint Gloss paint

Arundel Jones Associates Ltd
Hill Farm Business Park, Linton Hill, Maidstone, Kent ME17 4AL
Tel : 01622 745333

news@buildingdesign.co.uk


See also:

| BuildingDesign Directory | BuildingDesign Tenders |

|BuildingDesign News Archives | 2006 | 2007 | 2008 | 2009

| BuildingDesign Recruitment | AJA Part Time Jobs Board |

© 2010 copyright all rights reserved Registered in England and Wales No. 07334149